Building Bridges through Brand Development
Developing a brand requires:
After polling the primary audience of any organization and reviewing previous media coverage, I am able to conceptualize an audience's perception and devise a communication plan to strengthen bridges between various groups. For instance, I adjusted the communication practices of Progressive National Baptist Convention (PNBC) to better serve it's contemporary audience and multimedia platforms. By utilizing various media platforms (Facebook, Twitter, email), participation and communication between PNBC and it's constituents increased 40%.
- generating an understanding of the organization's purpose, interests, and audience;
- analyzing an entity's services and product, and;
- uncovering benefits for the organization, the public, and the organization's constituents.
After polling the primary audience of any organization and reviewing previous media coverage, I am able to conceptualize an audience's perception and devise a communication plan to strengthen bridges between various groups. For instance, I adjusted the communication practices of Progressive National Baptist Convention (PNBC) to better serve it's contemporary audience and multimedia platforms. By utilizing various media platforms (Facebook, Twitter, email), participation and communication between PNBC and it's constituents increased 40%.
Bringing Millenials back to church is an initiative that requires exploration into the desires and needs of an audience in relations to the services of the church. This article illustrates various methods for reaching younger audiences, and serves as an example of my research abilities.
- The Millennial Gap: Bridging the Generation Gap within the Church
Research is vital to using my content analysis skills, which helps to analyze past and present content to uncover trends and patterns within society. This content analysis of fashion magazines and blogs depicts how the media portrays women today.
Advertisements and Street Style Fashion Blogs
Advertisements and Street Style Fashion Blogs